
Julia Payne, a 27-year-old marketing associate from Holden, Maine.
No Payne, No Gain
By Alison Bromley
There are probably a million kids who want to grow up to be an astronaut, a ballerina, or a veterinarian. The problem comes when they get older and realize they aren’t blessed with 20/20 vision, they’re stuck with two left feet, or learn that science and math don’t come so naturally. The latter was the case for Julia Payne, a “Vacationland” native who accidentally ended up in advertising.
Payne’s dream of becoming a vet “basically died” at John Bapst Memorial High School, a private college-preparatory institute in Bangor, Maine, when she discovered that her knack for writing outweighed the skills that she would’ve needed to get through eight years of veterinary school.
So Payne headed off to Dartmouth College in 2000, still unsure of where the future would take her. She listened to her family’s suggestions, grateful for the freedom they allowed her. “My parents encouraged me to take a variety of classes and really dig in to whatever I liked best, regardless of how it might affect a future career… I was very lucky to have parents who told me to study whatever the heck I wanted.”
She bided by their advice, later deciding to major in anthropology and studio art. Reflecting, Payne said, “Anthro came out of the blue. I had never even heard of it before I started college, but I stumbled on a class and loved it.” Payne focused on cultural anthropology, “which is really just a way of studying the daily habits of people around you, so it fits quite nicely with advertising.”
She stuck with it and found that advertising and marketing seemed to be recurring themes throughout her life. Though she didn’t realize it until later, Payne surrounded herself with marketing while she was growing up. She describes her bedroom walls in Maine as being “covered in collected magazine ads from the Absolut Vodka campaign” and “adorned with the logos and tags of various brands I liked.”
Payne had found her passion, so the next step was finding a job that fit. Of course the right one doesn’t always fall into your lap first. Julia had her earliest job at an ecology camp, and she later worked as a full-time nanny, a waitress, a baker, a rock climbing instructor, and more. Although Payne was just trying to pay the bills, she knew that these weren’t the trades she would end up in.

Payne enjoying her "pretty swanky" lifestyle.
Payne’s first job in advertising was at a small agency in Stamford, Connecticut. They had just a few clients and about 50 employees, but working there had perks that put her previous jobs to shame. She was pampered with trips, like a two-day photo shoot in Amsterdam, and with every-day treats. Payne enjoyed the free food, foosball, pool, flat screen television, toys, big couches, and colorful offices. She said, “It was instant fun, and I loved going to work every day.”
Payne emphasized the lifestyle that comes with working in advertising, saying that it could be “pretty swanky.” Clients paid for everything, and the employees were spoiled. They were given free things and attended many events, including MTV affairs that were full of celebrities.
As for the actual work, Payne started where most people diving into advertising do: at the bottom of the ladder. She spent her time sending invoices, doing research and building presentations. “I literally spent days on end working on projects to highlight the differences in “wholesomeness” between Hilary Duff and Lindsay Lohan,” said Payne. Her tasks seemed like a “constant contest to be creative,” but doing them was the easiest way to move up the so-called ladder. “When you have to report back on 14 different kinds of gum brands, you start to realize how silly it is. But as I worked my way up, I got more responsibility.”
As with any job, Payne found that advertising wasn’t always fun. Some of her co-workers hated having to obey client’s useless requests, and others had problems with the “huge” egos of advertising executives.
An even bigger problem for Payne, and the company of course, was that those executives weren’t prepared for when their biggest client switched to a flashy agency in New York City. They had to fire half of the company in only one day. Payne wasn’t let go, but she said “things were so dead and morale was so low afterwards that I just had to get out. All my friends were gone, and we were drowning.”

Payne and her husband, Dan Bailin, on the coast of Maine.
Serendipity brought Payne to her current job as an account coordinator at North Castle Partners, a private equity firm in Greenwich, Connecticut. They needed someone to market their services, so she jumped in and was able to use a lot of her skills there. However, the two jobs weren’t as closely related as they sound. Payne said she “learned quickly that advertising and marketing, while similar, are also very different animals.”
Payne’s job is to promote her company’s services to other companies, which is much different than marketing directly to the consumers. She is no longer trying to sell a candy bar to someone’s emotions in fifteen seconds. Now, she spends her time making “a rational argument full of rational numbers” to sell services, a process that can take up to two years and cost several million dollars.
Payne’s company has experienced a lot of growth in the past couple of years, and she rarely gets bored keeping up with it. She has learned a lot while accommodating their need for more and more marketing materials. She does presentations, webinars (interactive web-based seminars), budgets, planning, training, event coordination, and more. “I have learned to become a Swiss Army knife because people rely on me (and my small team) to be the face of our company.”
Payne is pleased to get paid much more at her current job, as advertising is notoriously low-salary when you’re first starting out. This is just one of the many reasons that the change of career was a better fit for her, but she doesn’t regret much about her unpaved path along the way. Payne said, “My philosophy is that nothing you do is ever wasted. You can and should pull lessons and meaning out of every job you have… Sure, driving southbound on I-95 every morning was a waste of gas and time, but that’s about it.”
Payne maintains that she’s still not ready to settle down. She fully plans on going back to school for her master’s degree in business administration and claims she’s just in “career development” until then. Eventually, Payne would like to return to Maine to work for the Board of Tourism.

Alison Bromley and Julia Payne on their "dead-end dirt road in a small town between a few hay fields."
Someday you’re going to venture out-of-state to find the advertising career of your dreams, assuming it wasn’t halted by astigmatism or two left feet. When you do, Julia Payne offers this advice: “Take Maine with you. When you enter the ad world, you will be surrounded by urban people who grew up in urban environments, doing and thinking urban things. You will love the fashion and the fun of a more populated place, but don’t erase where you came from… Seriously, I actively tell people all the time that I was raised on a dead-end dirt road in a small town between a few hay fields…All these big-city people have been to Maine on vacation and they will think it’s so cool that you actually grew up there. It will make you different and interesting, because you are a different slice of America. The #1 goal of advertising executives is to try to understand and connect to the people of “regular” America, not the urban America they already know.”
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